How to care for and keep your watch looking new: the perfect cleaning.

Cleaning is the most important factor in keeping your watch in perfect condition, looking like it just came from the store. Proper cleaning not only improves its appearance but also protects the internal parts and prolongs the watch's lifespan. Here, I'll explain how to perform a flawless cleaning step by step, so your watch always looks impeccable and works flawlessly.

1. Essential materials for optimal cleaning

Soft microfiber cloth: essential for cleaning without scratching the glass or case.

Warm water: helps remove dirt without damaging the watch.

Neutral or mild soap: avoid aggressive chemicals that can damage the finish.

Soft bristle toothbrush: for accessing difficult areas and removing built-up dirt.

Cotton swabs: perfect for very small and delicate details.

2. Daily cleaning: the basis for avoiding accumulation

Wipe with a dry microfiber cloth every day to remove dust, sweat, and small particles that can damage the finish over time. This quick wipe prevents dirt from settling in and makes subsequent deep cleanings easier.

3. Deep cleaning: the key to perfect maintenance

At least once a week or every two weeks, do a more thorough cleaning:

Remove the strap if possible, especially if it is leather.

Prepare a mixture of warm water and neutral soap.

Lightly dampen the cloth or brush in the mixture, squeezing out the excess to prevent water from getting inside the watch.

Gently clean the case, crystal and strap (whether it is metal or silicone).

Use the soft bristle brush to clean between grooves, joints, crown, and small spaces where dirt accumulates.

For fine details, use moistened cotton swabs to remove residue without damaging.

4. Caution with humidity: avoid serious damage

Never submerge watches that aren't water-resistant. If your watch isn't water-resistant, always use a slightly damp cloth and avoid getting water inside the movement to avoid damaging it.

5. Perfect drying: the fundamental step

Dry carefully with a clean, dry cloth, making sure not a drop of moisture remains, especially in hidden areas such as joints or between links. Residual moisture can rust and damage both the exterior and the internal mechanism.

6. Extra care for straps

Leather straps require moisturizing with specific products to prevent cracking and dryness, which can also attract dirt.

7. Internal maintenance and professional reviews

Although external cleaning is essential, it's important to have your watch serviced periodically by a professional to ensure the proper functioning of the internal mechanism. A specialized service technician can clean, lubricate, and adjust the internal parts to ensure your watch maintains its precision and durability over the years.

8. Proper storage to prolong shelf life

When not wearing your watch, store it in a cool, dry place away from direct light and dust. Using a watch box or case helps prevent scratches and accidental damage.

In summary:

Regular, thorough cleaning is essential for your watch to maintain its shine, precision, and functionality. Neglecting to clean it can lead to scratches, oxidation, and mechanism failure, shortening its lifespan. Take good care of your watch and always use the right materials for a perfect cleaning. Complement this care with professional servicing and proper storage to keep your watch looking and working like new for a long time.

Remember, cleanliness is the best maintenance!